Blog

Yesterday's antitrust ruling against Google could be the starting gun for a new era in digital marketing. For years, we’ve been conditioned to think in a binary: organic traffic versus paid traffic. We need to move beyond the narrow obsession with the channels that bring us traffic and start focusing on the traffic itself. I'm interested in what...

We’ve all heard the mantra “Less is more.” In life, that can be a beautiful principle. But in marketing, I’m not so sure. The idea that being quieter and more intentional automatically gives your words more impact runs counter to what actually works. What works is surround sound. I’m not talking about being the loudest person in the room, or...

In today’s government marketplace, features and functions don’t drive decisions — mission does. And the only way to earn trust with federal buyers is to speak directly to that mission. That was the central takeaway from a compelling session led by Caitlyn Lewis, Director of Market Research at Carahsoft, and Katie Hanusik, Executive Vice President...

Joanne O’Gorman & Laura Klebanow At Show & Tell, we have a soft spot for sharp women and sharper ideas. So when Dr. Karen Hathaway Viani, Chief Innovation Officer at The Catalyst Coalition, moderated a fireside-style panel with Brinda Jadeja (Senior Partner, In-Q-Tel) and Meg Vorland (Founder & CRO,...

A Show & Tell Take on Juliana Slye’s Insights at the Women in Government IT Summit This is the second in our ongoing series of reflections from the Women in Government IT event—where we’re not just tracking where government technology is headed, but spotlighting the people and priorities shaping that journey.  We’ve all heard it: the...

By Laura Klebanow & Joanne O’Gorman Last week, we had the privilege of attending the Women of Government IT event, a gathering that felt both timely and timeless. Surrounded by leaders, builders, and change-makers, we walked away with more than just takeaways, we walked away with new energy. One session in particular stayed with us:...

A note from Laura Klebanow Forgive me if this reads like an apology.I’ve been talking about our new website for longer than I care to admit and hyping it for nearly as long. But as I sat down to write about why it took a year, I realized: this story is less about delays, and more about what happens in the messy, miraculous year of building...

Where did Show and Tell come from? From the whimsical days of kindergarten. Show and Tell was originally born of the idea from the kindergarten activity. That inspired the playfulness and creativity of the company. Plus “show, don’t tell” is an adage for professionals needing to put their words into action, which I wanted to incorporate. Nowadays...

In today’s hyper-connected world, a single tweet, review, or viral video can make or break a brand’s reputation. Whether you’re a government agency, a corporation, or a nonprofit, your reputation is your most valuable asset. But how do you protect and enhance it in an era where consumers hold unprecedented power over your narrative? Let’s dive...

Video content is a crucial medium for executives and thought leaders to share insights and connect with audiences on behalf of their organizations. The prospect of appearing on camera can be daunting. Here are some expert tips to help you present confidently and effectively. Choose the Right Appearance When preparing for a video, the choice of...