A note from Laura Klebanow
Forgive me if this reads like an apology.
I’ve been talking about our new website for longer than I care to admit and hyping it for nearly as long.
But as I sat down to write about why it took a year, I realized: this story is less about delays, and more about what happens in the messy, miraculous year of building something real.
In the last twelve months, Show & Tell went from a one-client consultancy to a multi-client, multi-industry, multi-time-zone operation.
What started as a loose collaboration is now a core team: three strong, deeply committed, and creatively aligned.
We defined our services (crisp, collaborative, fast).
We built a full capabilities deck.
We pitched business in the meantime.
We said yes. We said no.
We figured out who we are and how to show and tell that story, together.
And still, the website was hard.
Branding ourselves was its own strange mirror. Every time we tweaked the words or changed the layout, we asked ourselves: Is this us? Really?
We redid the wireframes. We revised every image, every headline, every hover state. And when one creative partner stepped back, another stepped in. More cooks, more chaos but eventually, more clarity.
It was exhausting. It was worth it.
What I learned:
- The highs are high. The lows are humbling.
Building a business is elation and grit in equal measure. Nothing is done until it’s done.
- More voices can make things harder… but also better.
This site passed through many hands. Each one added value. Sometimes it hurt. But the final product? It’s better for it.
- Keep your eyes on where you’re going.
There were weeks I wanted to punt the whole thing and stick with Notion. But the vision, what we were becoming kept me moving forward.
Now, we’ve arrived.
Show & Tell has a home that reflects the work we love doing and the way we love doing it: with intention, with style, with partners we trust.
To my brilliant collaborators—Kristin Cole, Joanne O’Gorman, Mike Cornetet, Riddhesh Thakkar, and Anna Tunnell —thank you. You made this brand real. You made it worthy.
Here’s to what comes next.
Laura