by Joanne O'Gorman | Sep 30, 2026 | Blog
A company decides to enter a new market, acquire a business, launch a product, or change its leadership. The strategy is agreed upon, the timeline is set, and then someone says, “We should probably bring marketing in.” Usually followed by: “We’ll need a press release...
by Joanne O'Gorman | Sep 19, 2025 | Blog
Too often, creativity as a part of the solution is treated like dessert. A bonus. Something you sprinkle on once the real work is done. Not necessary. This is not just an outdated mindset but a risky one. In a deficit economy where differentiation is...
by Joanne O'Gorman | Aug 19, 2025 | Blog
In today’s government marketplace, features and functions don’t drive decisions — mission does. And the only way to earn trust with federal buyers is to speak directly to that mission. That was the central takeaway from a compelling session led by Caitlyn Lewis,...
by Joanne O'Gorman | Jul 30, 2025 | Blog
Joanne O’Gorman & Laura Klebanow At Show & Tell, we have a soft spot for sharp women and sharper ideas. So when Dr. Karen Hathaway Viani, Chief Innovation Officer at The Catalyst Coalition, moderated a fireside-style panel with Brinda...
by Joanne O'Gorman | Jul 23, 2025 | Blog
A Show & Tell Take on Juliana Slye’s Insights at the Women in Government IT Summit This is the second in our ongoing series of reflections from the Women in Government IT event—where we’re not just tracking where government technology is headed, but spotlighting...
