To the skies: Creativity lifts the art of brand storytelling, and its impact
Where did Show and Tell come from? From the whimsical days of kindergarten.
Show and Tell was originally born of the idea from the kindergarten activity. That inspired the playfulness and creativity of the company.
Plus “show, don’t tell” is an adage for professionals needing to put their words into action, which I wanted to incorporate. Nowadays you have to do both: pure writing can be limited without visual storytelling mechanisms.
For that reason, I’ll combine both in the following article, in which I was interviewed about my profession, past, and my passion:
Q: Tell (or show!) us where you feel most creative.
A: I operate best at the intersection of imagery with words. Video and pictures are crucial to bring life to writing. There are only a few markets for which purely written content is the right vehicle to push companies forward. Even making a video requires an intricately-written brief so the basis of all great content starts with outstanding writing.
My zone of impact is firmly rooted in the director's chair, where I can orchestrate narratives that captivate and inspire. I love engaging people in the process of telling stories, be it for corporate storytelling or impact work for philanthropic organizations, fundraising, or even for people development programs, companies, and even fundraisers. It’s important I develop a cogent case for supporting worthy brands, organizations, and causes by taking their content higher.
Q: What or who put you on the path to leading Show and Tell?
A: Inspiration, for me, emanates from the rich tapestry of experiences woven by my parents – their love for fine art, libraries, music, and independent film. Drawing strength from the unwavering optimism and bravery of figures from history like Anne Frank, I am reminded of the power storytelling has to transcend barriers and inspire change, taking our content higher and reaching new audiences with each narrative.
Q: How can companies successfully develop great storytelling without outsourcing?
A: I won’t lie, this is difficult. To any companies or creators who might aim to make all their video and written content in-house, I’d advise they institute a strict process for content development, every piece should be based on a detailed brief and a clear understanding of the end deliverables. Doing this will take your content higher and keep the peace with your internal creatives.
In publicity and communication, storytelling is and will always be the cornerstone of connection. That’s why I’ll always push the combination of beautiful words and impactful visuals, as well as the boundaries of creativity — one story at a time.
Want to see me pushing stories higher on the regular? Join me on LinkedIn.
