by Laura Klebanow | Sep 3, 2025 | Blog
Yesterday’s antitrust ruling against Google could be the starting gun for a new era in digital marketing. For years, we’ve been conditioned to think in a binary: organic traffic versus paid traffic. We need to move beyond the narrow obsession with the channels...
by Laura Klebanow | Sep 2, 2025 | Blog
We’ve all heard the mantra “Less is more.” In life, that can be a beautiful principle. But in marketing, I’m not so sure. The idea that being quieter and more intentional automatically gives your words more impact runs counter to what actually works. What works is...
by Joanne O'Gorman | Aug 19, 2025 | Blog
In today’s government marketplace, features and functions don’t drive decisions — mission does. And the only way to earn trust with federal buyers is to speak directly to that mission. That was the central takeaway from a compelling session led by Caitlyn Lewis,...
by Joanne O'Gorman | Jul 30, 2025 | Blog
Joanne O’Gorman & Laura Klebanow At Show & Tell, we have a soft spot for sharp women and sharper ideas. So when Dr. Karen Hathaway Viani, Chief Innovation Officer at The Catalyst Coalition, moderated a fireside-style panel with Brinda...
by Joanne O'Gorman | Jul 23, 2025 | Blog
A Show & Tell Take on Juliana Slye’s Insights at the Women in Government IT Summit This is the second in our ongoing series of reflections from the Women in Government IT event—where we’re not just tracking where government technology is headed, but spotlighting...
